International Marketing, bachelor

Target Group and Admission Requirements

This study programme is aimed at students who wish to pursue an economic/administrative education with particular emphasis on international marketing. The study will be well suited for those who hope to acquire posts in enterprises working in the international marketplace. The study programme may also be integrated with other study programmes in Norway and abroad.

Admission requirements for the study programme are general admission requirements or prior experiential learning.

Aim of the Programme

The study programme will provide students with a solid understanding of business administration, social economics, organisation subjects, language and marketing. Specialisation subjects will provide the students with insight into marketing in international environments, the basic requirements for international trade and intercultural understanding.

Further Education opportunities

Completion of the study programme qualifies graduates for advanced study programmes in Norway and abroad.

Curriculum and structure

Course Overview
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
5500 Mathematics 10.00 O 10          
5203 Marketing 10.00 O 10          
5206 Logistics 5.00 O 5          
5905 International Politics and Society 5.00 O 5          
5909 International Business 5.00 O   5        
5205 Business Strategy 5.00 O   5        
5350 Business Law 5.00 O   5        
5212 Organisation I 5.00 O   5        
5600 Information Technology 10.00 O   10        
5010 Business Financial Analysis and Accounts
10.00 O     10      
5201 Organisation II 5.00 O     5      
5204 Marketing Communication 5.00 O     5      
5906 Project Management 5.00 O     5      
5907 English 10.00 V     5 5    
5901 Spanish 10.00 V     5 5    
5310 Micro and Market Economy 5.00 O       5    
5207 Distribution Channels 10.00 O       10    
5553 Social Science Methods 5.00 O       5    
5902 Intercultural Communication 10.00 O         10  
5312 International Economics 5.00 O         5  
5208 International Marketing 15.00 O         15  
5209 Market Analysis and Project Work in
International Marketing
20.00 V           20
5414 International Marketing - Work
30.00 V           30
5972 Foreign Study, International Marketing 30.00 V           30
5211 Personnel Management and Organisation
10.00 V           10
5357 Labour Law 5.00 V           5
5951 Nordic-Baltic Perspectives 7.50 V           7.5
5979 Introduction to Development Studies 10.00 V           10
5950 International Project Work 5.00 V           5
5020 Business, Innovation and Cultural
5.00 V           5
5019 International Finance 10.00 V         10  
5021 Sustainability Management 10.00 V           10
Total: 30 30 30 30 30 30
*) O - Mandatory course, V - Optional course

The 3-year study programme consists of 180 ECTS credits, which is divided into 30 ECTS credits per semester. Successful candidates will receive a Bachelor’s Degree in International Marketing.

The study programme consists of courses that are normally of one semester’s duration and comprise 3-5 hours of teaching per week.

Study trips involving pre- and follow-up work are an important and obligatory part of the study programme. Local study trips and a study trip abroad in the spring semester in the first and second years as well as a longer study trip abroad in the autumn semester in the third year are normally offered. Students must expect to pay part of the trip costs themselves.

Elective courses

The study programme offers suggestions for the choice of elective courses. Students may freely choose elective courses within the university college’s study programme; for a list of courses available, see also other study programmes at the university college. However, the study programme timetable and examination plan may restrict this choice. In some contexts, it will be important to make sure you choose the right elective courses in order to enable you to gain admission to other study programmes.

Students should note that the study programme is subject to change without notice.

Teaching and Learning Methods

Varied teaching and learning methods will be used in the courses which are included in the study programme, including: lectures, project work, group assignments, individual assignments and study trips. Traditional teaching methods may be supplemented by active use of e-mail, online learning and databased model tools.

Theory and Practical Training

The study programme has a theoretical basis, but emphasis will be given to using practical examples as far as possible in the teaching. In the last semester of the third year of study it will be possible to choose between a practical approach and a theoretical approach. Studies and practice in this semester may be carried out abroad.

Assessment Methods

Candidates’ knowledge of all the courses in the study programme will be evaluated. The university college will use a variety of assessment methods. The types of assessment used are explained in the individual course descriptions.

Minor adjustments may occur during the academic year, subject to the decision of the Dean

Publisert av / forfatter Bergit Grivi <>, last modified Ian Hector Harkness - 08/12/2008