BA International Marketing, bachelor

Target Group and Admission Requirements

This study programme is aimed at students who wish to pursue an economic/administrative education with particular emphasis on international marketing. The study programme will be well suited for those who hope to acquire posts in enterprises working in the international marketplace. The study programme may also be integrated with other study programmes in Norway and abroad.

Admission requirements for the study programme are general admission requirements or prior experiential learning.

Aim of the Programme

The study programme will provide students with a solid understanding of business administration, social economics, organisation subjects, language and marketing. Specialisation subjects will provide the students with insight into marketing in international environments, the basic requirements for international trade and intercultural understanding.

Further Education opportunities

Completion of the study programme qualifies graduates for advanced study programmes in Norway and abroad.

Curriculum and structure

First year of study
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
6002 Marketing 7.50 O 7,5          
6051 International Politics and Society 7.50 O 7,5          
6003 Computer Science 7.50 O 7,5          
6010 Organisation I 7.50 O 7,5          
6042 Introduction to Economics 15.00 O   15        
6052 International Business 7.50 O   7,5        
6006 Business Law 7.50 O   7,5        
Total: 30 30 0 0 0 0
*) O - Mandatory course, V - Optional course

Second year of study
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
6048 Marketing Communication 7.50 O     7,5      
6011 Social Science Methods 7.50 O     7,5      
6020 Business English 15.00 O     7,5 7,5    
6053 Distribution Channels 7.50 O       7,5    
6013 Business Strategy 7.50 O       7,5    
6054 Logistics 7.50 O       7,5    
Total: 0 0 30 30 0 0
*) O - Mandatory course, V - Optional course

Third year of study
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
5208 International Marketing 15.00 O         15  
6046 Intercultural Communication 15.00 O         15  
5414 International Marketing - Work
30.00 V           30
5972 Foreign Study, International Marketing 30.00 V           30
6055 Market Analysis and Project Work in
International Marketing
15.00 V           15
Total: 0 0 0 0 30 30
*) O - Mandatory course, V - Optional course

Optional courses in the 6th semester

In the 6th semester of study, students can choose between three different options:
I. Work experience: 30 ECTS credits II. Studies abroad, 30 ECTS credits III. Studies at the university college: Market Analysis and Project Work and optional courses totalling 30 ECTS credits.

Optional courses
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V)
6029 International Economics 7.50 V 7,5  
6021 Labour Law 7.50 V   7,5
6014 Organisation II 7.50 V   7,5
6027 Sustainability Management 7.50 V   7,5
6024 Personnel Administration and Management 7.50 V   7,5
6022 Special Syllabus 7.50 V    
5951 Nordic-Baltic Perspectives 7.50 V    
Total: 0 0
*) O - Mandatory course, V - Optional course

The 3-year study programme consists of 180 ECTS credits, which is divided into 30 ECTS credits per semester. Successful candidates will receive a Bachelor’s Degree in International Marketing.

The study programme consists of courses that are normally of one semester’s duration and comprise 3-5 hours of teaching per week.

Study trips involving pre- and follow-up work are an important and obligatory part of the study programme. Local study trips and a study trip abroad in the spring semester in the first and second years as well as a longer study trip abroad in the autumn semester in the third year are normally offered. Students must expect to pay part of the trip costs themselves.

Language in the second year
In the second year students must choose a language course, either English (15 ECTS credits) or Spanish (15 ECTS credits). The English course is taught over two semesters; in other words, students who choose English must take an optional course in the autumn semester. Students who choose Spanish, which is taught for one semester (autumn), will have no optional courses in the autumn, but must take an optional course in the spring. Each semester consists of courses which together comprise 30 ECTS credits.

Optional courses

The study programme offers suggestions for the choice of elective courses. Students may freely choose elective courses within the university college’s study programme; for a list of courses available, see also other study programmes at the university college. However, the study programme timetable and examination plan may restrict this choice. In some contexts, it will be important to make sure you choose the right optional courses with regard to gaining admission to other study programmes.

Students should note that the study programme is subject to change without notice.

Teaching and Learning Methods

Varied teaching and learning methods will be used in the courses which are included in the study programme, including: lectures, project work, group assignments, individual assignments and study trips. Traditional teaching methods may be supplemented by active use of e-mail, online learning and databased model tools.

Theory and Practical Training

The study programme has a theoretical basis, but emphasis will be given to using practical examples as far as possible in the teaching. In the last semester of the third year of study it will be possible to choose between several alternatives. Studies and practice in this semester may be carried out abroad.

Assessment Methods

Candidates’ knowledge of all the courses in the study programme will be evaluated. The university college will use a variety of assessment methods. The types of assessment used are explained in the individual course descriptions.

Minor adjustments may occur during the academic year, subject to the decision of the Dean

Publisert av / forfatter Bergit Grivi <>, last modified Ian Hector Harkness - 26/02/2011