456 International Marketing, bachelor


The bachelor program in International Marketing is a study program that uses elements of the national plan for economic admininstrative education and combine them with special courses that make candidates prepared for jobs that involve international contact. It is a fact that more and more employees in Norwegian companies have tasks that that involves the use of languages ​​other than Norwegian and a need for insight into how the culture of other countries is. Because of increased globalization this study is very relevant to many students of the present, and to an even greater extent, a future labor market. The program is highly interdisciplinary and professionally oriented, and gives background to continue with studies on master's level in Norway and abroad. Optional courses offered, gives the candidates background to choose many different types of master studies.

Target Group and Admission Requirements

This study program is aimed at students who wish to pursue an economic/administrative education with particular emphasis on international marketing. The study programme will be well suited for those who hope to acquire posts in enterprises working in the international marketplace. The study programme may also be integrated with other study programmes in Norway and abroad.

Admission requirements for the study programme are general admission requirements or prior experiential learning.

Aim of the Programme

A primary objective of the programme is to provide an education that qualifies graduates for work in the field of economics and administration with particular emphasis on international relations. The study program will provide students with a solid understanding of economics, organization, language and marketing. Specialisation subjects will provide the students with insight into marketing in international environments, the basic requirements for international trade and intercultural understanding. The program will also qualify graduates for further study at home or abroad.

Learning outcome

Candidates from the Bachelor Programme in International Marketing will have:

  • in business, economics, methodology and administration subjects
  • on research and development in this field
  • On the most up-to-date theories and models in this field
  • on how to keep updated and develop their knowledge


  • to apply their knowledge to practical and theoretical issues
  • in a conceptual framework that is relevant to the subject area
  • to provide key theories and models
  • to communicate with others about relevant issues

General competence

  • to plan and implement projects, individually or in a group
  • on ethical issues within an organization and in the relationships between organizations

Curriculum and structure

First year of study
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
6002 Marketing 7.50 O 7,5          
6051 International Politics and Society 7.50 O 7,5          
6003 Information Management 7.50 O 7,5          
6010 Organisation Studies I 7.50 O 7,5          
6042 Introduction to Economics 15.00 O   15        
6052 The International Business Environment 7.50 O   7,5        
6006 Commercial Law 7.50 O   7,5        
Total: 30 30 0 0 0 0
*) O - Mandatory course, V - Optional course

Second year of study
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
6048 Marketing Communication 7.50 O     7,5      
6011 Social Science Methods 7.50 O     7,5      
6020 Business English 15.00 O     7,5 7,5    
xxxx Elective Course 7,5 ECTS 7.50 O     7,5      
6053 Distribution Channels 7.50 O       7,5    
6013 Enterprise Strategy 7.50 O       7,5    
6054 Logistics 7.50 O       7,5    
Total: 0 0 30 30 0 0
*) O - Mandatory course, V - Optional course

Third year of study
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V) S3(A) S4(V) S5(A) S6(V)
5208 International Marketing 15.00 O         15  
6046 Intercultural Communication 15.00 O         15  
5414 International Marketing - Work
30.00 V           30
5972 Foreign Study, International Marketing 30.00 V           30
6055 Bachelor thesis, International Marketing
15.00 V           15
Total: 0 0 0 0 30 30
*) O - Mandatory course, V - Optional course

Optional courses in the 6th semester

In the 6th semester of study, students can choose between three different options:
I. Work experience: 30 ECTS credits II. Studies abroad, 30 ECTS credits III. Studies at the university college: Market Analysis and Project Work and optional courses totalling 30 ECTS credits.

Optional courses
Code Course title Credits O/V *) Credits pr. semester
  S1(A) S2(V)
6029 International Economics 7.50 V 7,5  
6057 The Entrepreneur and the Society 7.50 V 7,5  
6021 Employment Law 7.50 V   7,5
6014 Organisation Studies II 7.50 V   7,5
6027 Sustainability Management 7.50 V   7,5
6024 Personnel Administration and Management 7.50 V   7,5
6022 Special Syllabus 7.50 V    
5951 Nordic-Baltic Perspectives 7.50 V    
Total: 0 0
*) O - Mandatory course, V - Optional course

The 3-year study programme consists of 180 ECTS credits, which is divided into 30 ECTS credits per semester. Successful candidates will receive a Bachelor’s Degree in International Marketing.

The study programme consists of courses that are normally of one semester’s duration and comprise 3-5 hours of teaching per week.

Excursions are an important part of the study programme. Local excursions and a study trip abroad in the spring semester in the first and second years normally offered. Students are expect to pay a own contribution to take part in these excursions.

Language in the second year
The university college offers Business English as a language subject in the 2 academic year. There may be an opportunity for students to choose Spanish as the language course instead of English. Contact university college for information.

Optional courses

The study programme offers suggestions for the choice of optional courses. Students may, however, freely choose optional courses within the university college’s study programmes, see also other study programmes at the university college. However, the study programme timetable and examination plan may restrict this choice. In some contexts, it will be important to make sure you choose the right optional courses with regard to gaining admission to other study programmes.

Timetable and exam schedule may limit this choice. It is also important to make sure that you choose the right optional subjects to gain admission to other courses and programmes.


Within the programme it is possible to take 30 credits (one semester) at an educational institution outside Norway. There are agreements and funding for this, which students should be familiar with. For more information:


Teaching and Learning Methods

Varied teaching and learning methods will be used in the courses which are included in the study programme, including: lectures, project work, group assignments, individual assignments and study trips. Traditional teaching methods may be supplemented by active use of e-mail, online learning and databased model tools.

Theory and Practical Training

The study programme has a theoretical basis, but emphasis will be given to using practical examples as far as possible in the teaching. In the last semester of the third year of study it will be possible to choose between several alternatives. Studies and practice in this semester may be carried out abroad.

Assessment Methods

Candidates’ knowledge of all the courses in the study programme will be evaluated. The university college will use a variety of assessment methods. The types of assessment used are explained in the individual course descriptions.

Minor adjustments may occur during the academic year, subject to the decision of the Dean

Publisert av / forfatter Bergit Grivi <Bergit.GriviSPAMFILTER@hit.no>,Helge Kaasin <helge.kaasinSPAMFILTER@hit.no>, last modified Helge Gjermund Kaasin - 07/12/2012