International Marketing 5208

Learning outcome

After completing the subject the candidate should have the following learning outcomes in terms of knowledge, skills and competence

  • have knowledge of internationalization processes
  • know how companies go about to prepare the best possible basis for decisions in a situation of internationalization
  • know the different internationalization theories and development through history
  • through practical examples have knowledge of experiences large and small scale businesses have with respect to the choice of entry form and entry strategy
  • know how marketing strategies are developed with special focus on specialization versus adaptation
  • have the skills and background to prepare the basis for decisions on a possible internationalization process
  • have the skills to take part in the implementation of an internationalization process.

Course Description

  • Framework for internationalt markets: economic, demographic, geographic, political, legal, technological, social and cultural
  • Internationalisation as part of a company’s long-term strategy. Choice of instruments. Cuccess criteria
  • International marketing: planning and analysis, networks, establishment of an operation abroad, choice of entry strategy and distribution channels, forms of co-operation, communication, organisation and negotiations
  • Internationalisation and ethics, international brand-building and the internationalisation of services
  • Practical examples of internationalisation: study trips, company visits and guest lecturers

Teaching and Learning Methods

6-8 hours of lectures per week during the fall semester. Teaching varies between traditional lectures, discussions, case work and student activities.

Assessment Methods

Students will work in groups on cases based on the course textbook. This work must be approved before students may be allowed to take the final examination. During the course of the semester the students will be required to carry out a minor project. The students will choose the theme of the work on the basis of guidelines set by the course instructor. The work will be done in groups, but the course instructor may also approve individually submitted work. The work must be documented in written form. The second part of the assessment is a written final examination without examination aids, 5 hours. The written hand in and the final examination each accounts for 50% of the final grade. Students must receive passing marks in both parts of the assessment.

Minor adjustments may occur during the academic year, subject to the decision of the Dean

Publisert av / forfatter Bergit Grivi <>,Helge Kaasin <>, last modified Amir Ebrahimi - 25/08/2015